From Browsing to Delivery - What Matters to GenZ

"From Browsing to Delivery: What Matters to Gen Z" will highlight how Gen Z, making up 26% of regular European e-shoppers, is reshaping e-commerce with their demand for authenticity, personalization, and convenience. They are highly active on social media, with 66% shopping directly through platforms like TikTok, and they also favor C2C platforms for affordability and sustainability. Delivery expectations are high, with preferences for real-time tracking, flexible scheduling, and out-of-home options, while 64% prioritize sustainable delivery solutions. Gen Z values engaging, tech-driven experiences and expects brands to offer seamless, personalized journeys across digital and physical touchpoints, making them a crucial audience for the future of retail.