An exclusive, invite-only gathering celebrating women in retail. Join us for a morning of meaningful connections, inspiring conversations, and a delicious breakfast as we celebrate leadership, innovation, and the power of women shaping the industry. RSVP essential.

 

The Middle East is rewriting the global logistics map. From world-class ports and free zones to digital trade corridors and new industrial ecosystems, the region is rapidly becoming a hub for supply chain reinvention. Yet, with growth comes uncertainty, and the question is no longer how to adapt, but how to stay reliable when everything around you is changing.

From shifting trade flows and regulatory changes to technology adoption and sustainability goals, this session reveals how supply chain reliability has become the new measure of competitive strength across the region.

 

Behind every successful multinational lies one of the most finely tuned value chains in global retail, where finance, supply, logistics, and governance operate as one ecosystem.

Sally Zikri, CFO & Public Affairs Officer of Decathlon Egypt, and Dr. Michael Boutros, Partner at Shahid Law Firm Egypt will discuss how multinational companies can achieve sustainable growth by building seamless integration between finance, operations, and legal governance across their global value chains.
Sally will share how Decathlon aligns financial strategy with supply chain dynamics to optimise value creation, enhance visibility, and drive operational agility.
Michael will highlight the legal and governance frameworks that enable this model to function effectively—covering compliance, contractual discipline, and risk management across jurisdictions.
Together, they will reveal how Decathlon’s integrated approach offers a blueprint for multinationals seeking to connect financial precision, operational excellence, and sound governance into one coherent, value-generating ecosystem.

What will the next five years be defined by: drones, lockers, or customer-first delivery models?

A strategic, insight-driven roundtable unpacking how last-mile delivery in the Gulf is set to transform over the next five years. With rapid urbanisation, booming eCommerce, and an increasingly demanding customer base, the region is becoming a global testbed for next-generation delivery models.

Key Topics: Emerging delivery models, Locker networks and OOH, Customer-first delivery strategies, Urban logistics hubs and micro-fulfilment centres

 

A discussion to dissect the most urgent challenges shaping today’s global supply chain and logistics landscape, with a sharp lens on the Middle East’s rapidly evolving ecosystem. Going beyond surface-level trends, diving into the strategic, operational, and technological shifts that will define competitiveness over the next five years.

Key Topics: Emerging macro trends, Next-generation technologies, Operational resilience, Strategic partnerships

 

The Middle East is on the brink of a seismic workforce transformation, one that will redefine the global logistics talent map. With one of the youngest, fastest-growing populations in the world, bold nationalisation strategies reshaping the labour market, and unprecedented investments in automation, AI, and digital infrastructure, the MENA region is uniquely positioned to become a global exporter of high-value logistics expertise. In this session, we’ll uncover why MENA, once reliant on imported labour, is now building a homegrown pipeline of specialised, tech-enabled professionals ready to lead global supply chain innovation.

Governments across the Middle East are investing heavily in logistics infrastructure, while the private sector brings agility, technology, and execution. Partnerships between regulators, free zones, and businesses are shaping smarter, more connected supply chains, building more collaborative models are unlocking growth and positioning the region as a global logistics powerhouse.

A forward-thinking roundtable exploring how fulfilment, logistics, and personalisation are becoming the true engines of modern customer experience. As expectations for speed, convenience, and reliability intensify across the Gulf, brands are re-engineering fulfilment operations to deliver not just products, but delight.

Key Topics: Speed, transparency, and convenience, Fulfilment as a CX differentiator, Personalisation powered by data, Seamless post-purchase experiences, Building loyalty through operational excellence

 

A senior-level roundtable designed for leaders shaping the next generation of supply chain organisations. As automation, AI, and rapid digitalisation redefine operating models, leadership itself is undergoing a transformation. This session explores the essential steps to lead supplier relationships with clarity and impact, build and retain world-class talent, and reskill teams for a technology-driven future.

Key Topics: Strategic supplier leadership, Talent & workforce management, Culture as a competitive advantage, Advancing diversity, inclusion, and gender balance, Leading through change and disruption