Adapt & Deliver: Keeping the Middle East Supply Chain Moving

Hilton Dubai Al Habtoor City, Dubai, 20+21 January 2027

This January, our conference programme will explore how retailers and supply chain leaders can stay resilient, efficient and profitable as trade routes, costs, demand and technology continue to shift. You can view the full agenda below or to view offline, download it here.


 

Conference Programme 2027

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20 January 2027
  1. The Middle East has one of the world's most dynamic retail markets, and disruption is now testing that growth. This keynotesets out what needs to change during uncertain times
     - Identify what must change in network design when trade lanes close
     - Discover how inventory strategy is shifting to protect availability
     - Understand how speed, resilience, cost and regional complexity can be managed together
  2. With rapid retail growth across the Middle East, retailers need to rethink what should be run regionally, and what must be local.
     - Understand how customs, rail and transit changes are reshaping cross-border flows
     - Gain insight into how leading retailers are rerouting imports and at what cost
     - Learn how to adjust lead-time planning and inventory for an unpredictable network
  3.  AI is on every supply chain agenda, but few organisations can show measurable returns. What has worked and what can be improved?
     - Identify where AI is delivering measurable value in retail supply chains today
     -  Understand how teams build trust
     - Gain insights into the data, systems and skills needed before AI can scale
     - Discover how leading retailers measure return on AI investment
  4. 6 x 25 minute sessions
  5. What are the five decisions that will shape your supply chain in 2027? Where are you investing, where are you pulling back, and what should the industry stop doing? An honest, practical look at priorities from someone running operations across the region.
21 January 2027
  1. This keynote examines how smarter inventory management, efficient fulfilment and disciplined execution across warehouses, transport and stores are helping retailers grow profitably.
     - Explore what replaces forrtprint growth as the source of retail advantage
     - Understand how to set delivery and availability the supply chain can keep profitably
     - Examine what execution discipline looks like across stores, warehouses and e-commerce
  2. Industry leaders share how they have kept products moving during disruptive times
     - Hear what has worked in practice since the disruption began
     - Discover how to plan demand when lead times change 
     - Explore practical ways todiversify suppliers, routes and freight options
  3. This panel brings together supply chain and finance leaders to discuss investment cases and keeping projects accoutnable.
     - Identify which supply chain investments are getting approved in today's climate
     - Explore ho to build business case that links supply chain performance to revenue and margin
     - Discover how leading retailers align sales, marketing, finance and operation plans
  4. Retailers share where packaging redesign, waste reduction, greener transport and bettee returns handling have cut emissions and cost.
     - Identify which sustainability initiatives deliver measurable savings
     - Explore how green logistics, fleet changes and reverse flows can reduce cost as well as emissions
     - Discover how to verify sustainability and responsible-sourcing claims
  5. Cross-border growth across the GCC, the wider MENA region and Africa brings very different regulatory regimes, localisation rules and customs procedures, alongside rising expectations from customers, investors and regulators. This interactive roundtable brings together legal, compliance and supply chain leaders to discuss what to get right before entering a new market: from localisation requirements and responsible sourcing to verifying ESG claims and managing the data protection and cybersecurity risks of operating across borders.
  6. Rising freight, procurement, packaging, raw-material and labour costs are squeezing retail margins across the region, and much of the cost base sits outside a retailer's control. This roundtable gives supply chain, procurement and finance leaders space to compare how they are recovering costs without losing customers: from supplier negotiations and dynamic pricing to packaging changes, efficiency gains and labour-saving automation, with lessons from manufacturers managing raw-material price swings.
  7. This roundtable is a candid exchange between supply chain leaders who are putting AI to work. Participants compare real use cases in forecasting, replenishment, routing and customer service, share where results have fallen short of expectations, and discuss emerging tools from start-ups and lessons from fast-moving markets such as Southeast Asia. A chance to hear what peers have actually tried before committing budget.
  8. Online shopping keeps growing across the Gulf, from fashion and electronics to grocery and quick commerce, but for many retailers it is still not profitable. Small baskets, costly delivery promises, dark stores, packaging and returns all eat into margin, while mid-sized and food retailers often rely on marketplaces that own the customer relationship. This roundtable explores how retailers are building profitable direct channels, using stores as fulfilment and collection points, and deciding which services customers genuinely value and will pay for.

HOW THE PROGRAMME IS STRUCTURED

KEYNOTES, BREAKOUTS AND ROUNDTABLES DESIGNED FOR PRACTICAL INSIGHT

KEYNOTE SESSIONS

Hear from senior leaders sharing strategic perspectives on the future of retail, ecommerce, logistics and supply chain across the Middle East.

BREAKOUT SESSIONS

Join focused sessions designed around practical challenges, innovation, operational performance, technology adoption and growth.

ROUNDTABLES

Take part in smaller peer-led conversations built around shared challenges, regional opportunities and practical problem-solving.
HAVE A STORY TO SHARE AT DELIVER MIDDLE EAST?

WE ARE LOOKING FOR PRACTICAL, SENIOR-LEVEL STORIES FROM RETAIL, ECOMMERCE, LOGISTICS AND SUPPLY CHAIN LEADERS

If you are leading transformation, growth, operational change or innovation across retail, ecommerce, logistics, fulfilment, customer experience or supply chain, we’d like to hear from you.

DELIVER speaker opportunities are curated by the content team and are designed around insight, relevance and value for the audience.