Behind every successful multinational lies one of the most finely tuned value chains in global retail, where finance, supply, logistics, and governance operate as one ecosystem.

Sally Zikri, CFO & Public Affairs Officer of Decathlon Egypt, and Dr. Michael Boutros, Partner at Shahid Law Firm Egypt will discuss how multinational companies can achieve sustainable growth by building seamless integration between finance, operations, and legal governance across their global value chains.
Sally will share how Decathlon aligns financial strategy with supply chain dynamics to optimise value creation, enhance visibility, and drive operational agility.
Michael will highlight the legal and governance frameworks that enable this model to function effectively—covering compliance, contractual discipline, and risk management across jurisdictions.
Together, they will reveal how Decathlon’s integrated approach offers a blueprint for multinationals seeking to connect financial precision, operational excellence, and sound governance into one coherent, value-generating ecosystem.