According to Pazo Freire, retailers see strong opportunity in the Middle East due to rising consumption capacity and shifting demographic trends.

The region continues to attract international investment and relocation, strengthening purchasing power and fuelling retail expansion. Online retail, in particular, is benefiting from this growth, especially in markets where geographic dispersion increases reliance on efficient parcel delivery.

For cross-border providers, this presents both opportunity and operational complexity.

K-PARCEL operates as a cross-border solutions provider, facilitating parcel movements from “everywhere to anywhere.”

This global routing capability is increasingly relevant for retailers entering the Middle East. Brands require seamless customs processes, predictable transit times and reliable last-mile execution to meet growing consumer expectations.

Cross-border logistics must be structured, scalable and resilient.

Pazo Freire emphasised the importance of adaptable logistics models.

Rather than offering rigid, standardised frameworks, solution providers must tailor their services to specific retailer requirements. In fast-growing regions, flexibility enables brands to adapt to market conditions, regulatory nuances and customer behaviour.

Customisation becomes a differentiator.

The focused, pre-arranged meeting format at DELIVER enabled solution providers to prepare thoroughly and conduct efficient, targeted discussions.

For cross-border operators, this preparation is critical. Understanding a retailer’s expansion strategy in advance ensures that conversations move directly to implementation planning.

As international brands evaluate Middle East entry strategies, cross-border parcel infrastructure will play a central role.

Retail growth is not only about demand. It depends on the ability to move goods efficiently, compliantly and reliably into the region. Providers who can offer scalable, customised cross-border solutions will be positioned to support that next phase of expansion.