Why the Future of Retail in the UAE Is Built Around the Doorstep

Jeebly Stand: A21
Vikrant Khare, Chief Business Officer | Jeebly
Logistics as a growth enabler, not a back-office function

For D2C, fashion and cosmetics brands, logistics is rarely the core value proposition. Yet speed, reliability and fulfilment precision directly shape customer perception.

Jeebly supports brands across the entire supply chain journey:

  • Import clearance and free zone handling

  • Mainland distribution

  • Warehousing and fulfilment

  • Picking, packing and inventory management

  • Last-mile delivery — from next-day to 10-minute fulfilment

This end-to-end capability allows international brands with no local presence to enter the UAE market quickly, while maintaining operational control.

The rise of quick commerce expectations

Khare highlighted that quick commerce is no longer a niche concept. For many retailers, it represents a pressing operational challenge.

Customer expectations around speed continue to rise. Meeting those expectations requires integrated fulfilment networks and precise last-mile execution. The ability to scale delivery speed based on brand requirements is becoming a decisive advantage.

Focused engagement drives meaningful partnerships

Beyond operational themes, Khare emphasised the value of DELIVER’s structured matchmaking approach.

The ability to assess meeting value in advance, prepare strategically and engage directly with decision-makers created productive discussions. The format reduces noise and increases depth — enabling solution providers to address real business pain points efficiently.

Why this matters for the UAE retail ecosystem

As the UAE continues positioning itself as a regional ecommerce and trade hub, logistics sophistication becomes essential.

Brands entering the market require seamless setup, rapid fulfilment capability and flexible last-mile infrastructure. 3PL providers are no longer simply service partners — they are central to competitive strategy.

DELIVER Middle East 2026 reinforced that speed, visibility and execution precision are now fundamental to retail success in the region.

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