A central theme of the discussion was the shift from reactive to proactive logistics models.

Rather than responding to inefficiencies after they occur, organisations must redesign operations with sustainability and cost-to-serve optimisation built into the model.

This requires:

• Executive-level commitment

• Technology-enabled visibility

• Structural changes across the supply chain value chain

There is no single blueprint. Each retailer must design a tailored approach aligned to its operational footprint.

For GMG, logistics efficiency is not just about cost control — it is a direct pathway to sustainability outcomes.

Reducing waste, improving network design and optimising cost-to-serve all contribute to lowering emissions and supporting long-term ESG targets.

The cost of inefficient logistics is greater than the investment required to modernise operations.

Across the region, regulatory pressure and government-led sustainability agendas are accelerating adoption.

Executive leadership teams are increasingly aligned on sustainability objectives, recognising that operational excellence and environmental responsibility are mutually reinforcing.

As mandates expand, the transition towards net zero is becoming both a strategic imperative and a competitive advantage.

DELIVER Middle East provided a focused platform for executive-level discussions around sustainability, logistics transformation and operational best practice.

By bringing together decision makers, the event enabled peer-to-peer knowledge exchange on how to translate ambition into action.

For retailers operating at scale, the message was clear: logistics efficiency is not separate from sustainability — it is foundational to it