For supply chain leaders operating across the Middle East, staying aligned with industry shifts requires constant dialogue.

Soomro highlighted the value of bringing together senior professionals from across the UAE and wider region in one environment. The opportunity to exchange operational experiences — from warehouse practices to regional distribution strategies — creates immediate insight into how others are navigating similar pressures.

It is not only about networking, but about practical benchmarking.

A recurring theme in Soomro’s conversations was the growing presence of AI-driven tools within supply chain management.

From predictive models to optimisation platforms, technology providers are reshaping how retailers and brands manage inventory, logistics flows and operational planning. Events like DELIVER create space for one-to-one discussions that allow operators to assess tools they may not have otherwise considered.

The result is deeper awareness and faster evaluation of emerging solutions.

Beyond technology, Soomro emphasised the value of structured, focused meetings with solution partners.

The ability to engage directly, ask detailed operational questions and understand business models at depth accelerates decision-making. For regional supply chain specialists, this clarity is critical in an environment where expectations around speed, efficiency and resilience continue to rise.

As the Middle East strengthens its role in global retail and luxury distribution networks, supply chain sophistication becomes a competitive advantage.

Leaders are not only optimising existing operations; they are actively exploring new technologies and partnerships to future-proof their regional strategies.

DELIVER Middle East 2026 demonstrated that collaboration, innovation and open dialogue remain central to that evolution.