Blue Yonder specialises in AI-driven supply chain solutions across retail, manufacturing and logistics.

Lacombe noted that retailers are increasingly exploring how artificial intelligence can optimise forecasting, inventory visibility and operational planning. However, one area still requiring significant attention is reverse logistics.

Returns represent a complex, high-cost flow that many businesses have not yet industrialised effectively.

For retailers, returns often translate directly into financial leakage.

Without structured returns management systems (RMS) in place, businesses face:

• Increased processing costs

• Inventory uncertainty

• Delayed resale cycles

• Reduced profitability

Lacombe’s message was clear: it is time for companies to modernise how they manage returns, integrating technology and automation to regain control.

Beyond technology themes, Lacombe highlighted the effectiveness of the DELIVER format itself.

Pre-booked meetings ensured structured, purposeful discussions, while additional ad-hoc meetings created further engagement opportunities. This combination allowed solution providers and retailers to move beyond surface-level networking and into meaningful dialogue.

For businesses evaluating AI investments and returns strategies, that efficiency is critical.

As online sales continue to grow across the Middle East, return volumes will rise alongside them.

Retailers that proactively address returns management — supported by AI-driven supply chain visibility — will protect margin and improve operational resilience.

DELIVER Middle East 2026 demonstrated that the industry is ready to elevate reverse logistics from operational afterthought to strategic focus.