When businesses move into new regions, commercial ambition must be matched by regulatory readiness.

Mate explained that many retailers underestimate the complexity of tax obligations in cross-border expansion. From initial registration to ongoing filings, compliance frameworks must be established before sustainable revenue growth can follow.

Without that foundation, expansion risks operational disruption and financial exposure.

Mate highlighted Dubai’s position as a regional centre attracting ambitious founders and senior decision-makers.

The Middle East continues to evolve as a launchpad for international ecommerce growth, making compliance clarity even more important. As brands scale across multiple jurisdictions, managing tax obligations centrally becomes a strategic advantage rather than a back-office function.

Beyond the compliance discussion, Mate noted the value of DELIVER’s structured meeting format.

The matchmaking model ensured that conversations were focused, senior-led and commercially meaningful. Rather than general networking, the format created direct engagement with decision-makers — accelerating dialogue and potential partnerships.

For solution providers operating in complex regulatory environments, that efficiency matters.

As ecommerce brands continue expanding across borders, operational maturity becomes non-negotiable.

Tax compliance is not a secondary consideration — it is foundational to sustainable international growth. Events like DELIVER Middle East create the environment where strategic expansion conversations can happen early and at the right level.