Roundtable 4 - Growth with Margin: The New Economics of Gulf E-Commerce

Online shopping keeps growing across the Gulf, from fashion and electronics to grocery and quick commerce, but for many retailers it is still not profitable. Small baskets, costly delivery promises, dark stores, packaging and returns all eat into margin, while mid-sized and food retailers often rely on marketplaces that own the customer relationship. This roundtable explores how retailers are building profitable direct channels, using stores as fulfilment and collection points, and deciding which services customers genuinely value and will pay for.