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E-Grocery in Emerging Markets: Lessons from Scaling BigBasket’s High-Velocity Growth
E-grocery in Asia is scaling at speed, but success depends on operational precision across fulfilment strategy, and last-mile execution, especially in emerging markets. In this session, Vishal Das, Vice President Group Category at BigBasket, shares firsthand lessons from building one of India’s highest-velocity grocery platforms.
With a rapidly expanding network of hundreds of dark stores to support fast delivery, BigBasket’s growth illustrates what it takes to operate profitably in complex, infrastructure-constrained markets. Vishal will explore how BigBasket balances availability, substitution, cold-chain reliability, and basket economics while meeting rising customer expectations.
With a rapidly expanding network of hundreds of dark stores to support fast delivery, BigBasket’s growth illustrates what it takes to operate profitably in complex, infrastructure-constrained markets. Vishal will explore how BigBasket balances availability, substitution, cold-chain reliability, and basket economics while meeting rising customer expectations.
