DELIVER Asia 2026 Programme

De minimis is disappearing, and tariffs are becoming the new normal for ecommerce. As the U.S. and other countries roll back de minimis thresholds, more shipments are subject to duties and taxes, raising the stakes for how brands calculate and communicate total landed costs. In this session, we’ll explore what the end of de minimis means for international growth, why tariff strategy is now critical to conversion and repeat customers, and how modern technology can help brands stay compliant without taking over their logistics. We'll also look ahead at AI-driven tools that help merchants handle new data requirements that come with de minimis removal (such as country of origin), ensuring smooth delivery.