Closing Keynote: The Courage to Change: The Decisions That Redefined Our Business

03 Mar 2027
Keynote Stage

When does a business need more than incremental improvement? In this closing keynote, our speaker shares a defining turning point, the assumptions they challenged, the difficult choices they made and what happened next.

From changing direction to letting go of a once-successful model, this is a candid conversation about recognising when to act, bringing the business with you and knowing when to course-correct.

We explore:

  • How do leaders recognise when improving the existing model is no longer enough?

  • Which difficult decisions changed the direction of the business?

  • What would they repeat and what would they do differently?

Speakers
Thibault Durand
Thibault Durand, Senior Vice President & General Manager - adidas