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Jan Jelínek started in online marketing in 2001 and worked in Europe and abroad for startups, e-commerce and even political campaigns. He has worked with agencies and brands such as Ogilvy, IBM, Intersport and Nespresso. Some of these campaigns received EFFIE awards or made the Cannes Lions shortlist. Jan Jelínek now runs the marketing team in 32 markets for Alensa, one of the largest retailers of contact lenses in Europe. The big pressure on margins in this category requires high efficiency in marketing operations and often marketing automatization creates a massive advantage against competitors. Session time: Wednesday - 1 February 2023 12:00 - 12:30PM CET
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