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Without product, sales cannot be made. Chio discusses how investment in resources (people and technology) need to be prioritised, so that supply chain leaders can drive transformational change providing growth opportunities and profitability enhancements. Organisations need real-time data for a competitive advantage. With more cloud-based technologies and integrations emerging, a highly responsive network is necessary. The supply chain industry is shifting to a data-driven mindset. Chio Zubiria has more than 25 years of cross-functional experience specialising in supply chain, business development, analytics, commercial performance, and strategic planning. She is responsible for developing and delivering the customer service strategy for the Bacardi North America region. Session time: Monday- 30 January 2023 04:00 - 04:30PM CET
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