Martin will take us on a journey of web3 discovery and share insights into NFTs. What are the market opportunities? Who are the global leaders, and which retailers are successfully operating in the metaverse? Martin will share examples of different approaches to engage with, and how to reward consumers to create a community. When something seems too good to be true, this is often the case - Martin shares tips on what to avoid, and how to successfully embrace the technology within your organisation. Working in blockchain since 2018, Martin Malloy has been developing and advising on NFT projects in multiple different markets across the globe. He also spent many years collecting art, both physical and digital, bringing this knowledge to clients in the exploding NFT space. Session time: Friday - 3 February 2023 10:00 - 10:30AM CET
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