Luca Graf
CEO,
MS Direct
Luca Graf is an expert in logistics and e-commerce with vast experience in the digitalisation and automation of logistics processes. As CEO of MS Direct, he is driving the strategic evolution of the company to become the leading technology provider in European e-commerce logistics. Before joining MS Direct, Luca held senior digital innovation roles at DSV, Panalpina, Swiss International Air Lines and Lufthansa Group, and served as a board member of Cargo Sous Terrain.
Speaker Year
2026,2025,2024
Sessions
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04-Jun-2026Vega StageAG1: 5 Things Successful Brands Do Differently When Shipping Cross-Border into Switzerland


