Gen Z isn’t just a new consumer base, they’re rewriting the rules of the supply chain. They demand speed without excuses, sustainability without greenwashing, and radical transparency powered by technology. In this talk, Opal will share how RFID, predictive quality, and last-mile innovation are transforming supply chains into trust-building ecosystems. We’ll explore how to meet Gen Z’s high expectations while strengthening resilience, cutting waste, and attracting the next generation of supply chain talent.