As ecommerce continues to evolve, managing product returns efficiently remains an important challenge for retailers.

For adidas, DELIVER America 2026 provided an opportunity to explore new solutions, connect with industry specialists and discover potential partners who could help address changing operational demands.

Attending the event for the first time, Rakesh Joshi, D2C Lead for Mexico at adidas, highlighted the value of meeting relevant logistics providers and retail professionals in a focused, collaborative environment.

One of the challenges facing retailers is the unpredictable nature of returns. Fluctuating volumes and changing customer expectations create additional complexity, making it increasingly important to identify flexible and innovative approaches.

Through conversations at DELIVER America, Rakesh connected with solution providers offering potential ways to address these challenges, demonstrating the value of bringing retailers and logistics innovators together.

Beyond the scheduled meetings, Rakesh also appreciated the networking opportunities throughout the event, including dinners, lunches and informal conversations that encouraged industry collaboration.

For adidas, the experience highlighted how meaningful connections can open the door to new ideas, potential partnerships and practical solutions to everyday retail challenges.

By bringing together relevant decision-makers and innovative suppliers, DELIVER America helps retailers look beyond their existing networks, discover new capabilities and explore opportunities to improve their operations.