Expanding responsibility beyond operations

Todd Soller, Chief Supply Chain Officer at Patagonia, highlights a critical shift in how businesses approach sustainability.

While many organisations focus on their own operations, the real challenge lies in addressing Scope 3 emissions — those generated across the wider value chain.

This requires a broader, more collaborative approach that extends beyond internal processes.

Making customers part of the solution

A central theme of Soller’s message is the importance of engaging customers in sustainability efforts.

Rather than treating supply chains as invisible, brands must help consumers understand how products are made, moved, and delivered.

By increasing transparency, customers can become active participants in driving more sustainable outcomes.

Collaboration across the industry

Soller emphasises that no single organisation has all the answers when it comes to reducing emissions.

Progress depends on open collaboration between brands, logistics providers, and other stakeholders across the supply chain ecosystem.

Events like DELIVER play a key role in enabling these conversations and fostering shared learning.

Embracing complexity and uncertainty

Addressing Scope 3 emissions is inherently complex, with no straightforward solutions.

Soller encourages businesses to embrace this complexity and to ask difficult questions — even when clear answers are not immediately available.

This mindset is essential for driving long-term progress.

Building better supply chains together

For Patagonia, sustainability is not a fixed goal but an ongoing process of improvement.

By working collectively and continuously refining approaches, the industry can move towards more responsible and resilient supply chains.

Key takeaway

Solving sustainability challenges requires collective action — and engaging both industry partners and customers is essential to building more transparent, accountable supply chains.