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Tuesday, November 10, 2026

Quality Over Quantity: How GOFO Built Valuable Retail Connections at DELIVER America

Max Baehr, Director of Partnerships, GOFO

For last-mile delivery provider GOFO, successful industry networking isn't about meeting as many people as possible. It's about connecting with the right businesses and building relationships that can lead to meaningful opportunities.

At DELIVER America 2026, Max Baehr, Director of Partnerships at GOFO, highlighted how the event's curated matchmaking format helped the company engage with relevant retailers, prospective customers and logistics partners.

With a last-mile delivery network reaching approximately 75% of the US population, GOFO attended the event to develop relationships with businesses seeking delivery solutions and explore potential partnerships.

The quality of the conversations was a particular highlight. Rather than relying on chance encounters, pre-arranged meetings enabled the team to spend valuable time with relevant decision-makers, discussing their requirements and identifying areas for collaboration.

For Max, even a small number of strong commercial opportunities can make participation worthwhile.

Beyond scheduled meetings, DELIVER America also provided opportunities to reconnect with existing contacts, strengthen brand visibility and build relationships across the wider retail community.

Max emphasised the importance of preparing ahead of the event, using the matchmaking app to schedule conversations and making the most of every opportunity to engage.

GOFO's experience demonstrates how targeted networking and meaningful face-to-face conversations can help logistics providers make more effective use of their time and develop valuable commercial relationships.

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