For Intelcom | Dragonfly, successful business development starts long before arriving at an industry event.

Returning to DELIVER for approximately the fifth or sixth time, Jean-Daniel Gervais, VP of Global Business Development, explains why the event's curated matchmaking has become such an important part of the company's experience.

Unlike traditional trade shows, where exhibitors often spend valuable time identifying relevant prospects, DELIVER America helps participants establish connections before the event begins.

“The quality of discussions is better,” Jean-Daniel explains, highlighting the difference that pre-qualified meetings make.

With introductions already established and meeting schedules arranged in advance, his team arrives ready to turn initial conversations into meaningful face-to-face interactions.

“Our agenda is already full,” he adds, describing back-to-back meetings with prospective customers and industry partners.

Beyond the scheduled appointments, the event also provides opportunities to raise brand awareness and connect with new contacts through spontaneous conversations.

For Jean-Daniel, the key to success is preparation. His advice to other suppliers is simple: do your homework, book meetings and make the most of the face-to-face opportunities available.

Intelcom | Dragonfly's experience demonstrates how DELIVER America's carefully curated format helps businesses spend less time searching for relevant contacts and more time building valuable relationships.