For ecommerce technology provider Linnworks, DELIVER America 2026 offered an opportunity to connect with retailers, understand their operational challenges and share expertise on multichannel growth.

Lucy Allen, Director of Product & Partner Marketing at Linnworks, highlighted the event's pre-arranged matchmaking as a key advantage.

The team had already completed more than 10 one-to-one meetings in a single day, with the event portal allowing them to connect with prospective customers and understand their priorities before arriving.

“It's rare at these kinds of events that you can do that beforehand,” Lucy explained.

Unlike traditional trade shows, DELIVER America's curated approach enabled Linnworks to arrive prepared for meaningful conversations rather than relying on chance encounters.

Beyond the meetings, Lucy also took to the conference stage to explore the challenges of multichannel ecommerce growth. Her session focused on how automation and intelligent rules can help retailers manage increasing operational complexity, streamline order management and reclaim valuable time.

For Lucy, the benefits extended beyond business development. The event's content, variety of exhibitors and networking opportunities also provided inspiration for Linnworks' own marketing and event activities.

Combining relevant buyer connections, valuable industry insights and opportunities to demonstrate expertise, DELIVER America provided Linnworks with a productive platform for building relationships and supporting ecommerce innovation.