Sometimes, the most valuable business opportunities are the ones you didn't know existed.

For Lauren Jones, Senior Supply Chain Manager at RMS Beauty, DELIVER America 2026 provided an opportunity to step outside day-to-day operations, discover new solutions and rethink how the business approaches its supply chain.

Alongside pre-arranged one-to-one meetings, Lauren highlighted the value of spontaneous conversations during lunches, networking activities and informal moments throughout the event.

These connections introduced her to specialist supply chain consultancies offering fresh approaches to operational assessment, demand planning and forecasting.

It was an unexpected discovery.

“That's something I didn't know existed before I came into this,” Lauren explained.

A particular highlight was the High Roller dinner, where changing tables between courses encouraged conversations with a wider variety of industry professionals. These exchanges provided different perspectives and inspired Lauren to consider opportunities for improvement within RMS Beauty.

For Lauren, the biggest takeaway was the importance of challenging established processes and remaining open to new technologies and ideas.

Her experience demonstrates how DELIVER America creates value beyond scheduled meetings, helping retailers discover new expertise, expand their professional networks and return to their businesses with fresh thinking and practical opportunities to explore.