Building meaningful connections in e-commerce fulfilment

For Peter Bonte, SVP of Growth at CIRRO Fulfilment, DELIVER America is not just about visibility — it’s about creating the right conversations that lead to real business outcomes.

CIRRO Fulfilment supports e-commerce brands by managing order fulfilment, integrating with multiple retail channels, and optimising inventory positioning to reduce costs and improve delivery speed. But in a competitive logistics landscape, connecting with the right partners is critical.

From meetings to measurable results

At DELIVER America, CIRRO expanded its presence to maximise engagement with brands actively seeking fulfilment solutions. The result was a series of high-quality conversations focused on real operational challenges.

“The meetings were very strong,” Bonte explained. “We spoke with brands about their challenges and how we can support them — and that’s where the real value comes in.”

This targeted approach delivers tangible outcomes. CIRRO secured multiple deals from previous editions of the event, with additional opportunities continuing to develop over time.

A platform designed for precision

A key differentiator is the DELIVER matchmaking platform, which allows both retailers and solution providers to pre-select relevant meetings before the event begins.

For Bonte, this significantly improves efficiency: “You already know there is a match between your solutions and their requirements before you meet.”

This level of pre-qualification ensures that time on-site is spent on meaningful discussions rather than exploratory conversations without alignment.

Long-term partnerships over quick wins

While some deals are closed quickly, Bonte emphasised that the real value lies in building relationships that evolve over time.

“Sometimes it’s not an immediate win, but you build a connection. When retailers look for change in the future, they already know who you are.”

This long-term approach positions DELIVER as a strategic investment rather than a one-off sales opportunity.

Collaboration across the supply chain

Beyond retailer meetings, the event also creates space for collaboration across the wider logistics ecosystem. Networking with industry peers allows companies to share insights, align on challenges, and identify opportunities to work together.

“It’s not just about customers,” Bonte noted. “It’s also about connecting with others in the supply chain and finding ways to collaborate.”

Maximising time and impact

For both retailers and solution providers, DELIVER America offers a highly optimised environment — combining structured meetings with informal networking to maximise every interaction.

By aligning the right partners before the event and facilitating deeper engagement during it, the platform turns conversations into partnerships — and partnerships into growth.