Removing barriers to global commerce

John Sansby, Global Partnerships Director at Evri, focuses on a core challenge for retailers: expanding beyond domestic markets without increasing operational complexity.

For most brands, selling internationally introduces barriers around compliance, customs, and last-mile delivery.

Evri’s role is to simplify this process — enabling “anywhere-to-anywhere” delivery models through a single integration.

One integration, global reach

A key part of Evri’s proposition is consolidating multiple delivery networks into a single, unified solution.

Through a combination of owned infrastructure, strategic partners, and local delivery specialists, retailers can access global coverage without managing multiple providers.

This allows brands to scale internationally while maintaining operational simplicity.

Navigating complexity with the right partners

Cross-border logistics remains inherently complex, with constantly evolving regulations and clearance requirements.

However, Sansby emphasises that these challenges can be mitigated by working with the right partners and infrastructure.

By managing these complexities on behalf of retailers, logistics providers can remove friction and accelerate international expansion.

Expanding beyond domestic markets

While markets like the US offer significant domestic opportunity, Sansby highlights the importance of looking beyond home territories.

Retailers that expand into international markets can unlock new revenue streams and diversify their growth strategy.

“There’s a lot happening globally,” he notes, reinforcing the need to explore opportunities outside established markets.

The importance of pre-qualified connections

At DELIVER America, Evri leveraged the event’s structured matchmaking approach to connect with relevant retailers.

By understanding attendees’ specific needs in advance, the team was able to focus on high-potential conversations and maximise the value of each meeting.

This resulted in a strong pipeline of new relationships and opportunities.

Building relationships that enable growth

For Sansby, success in logistics is ultimately about enabling trade.

By fostering collaboration between retailers and service providers, events like DELIVER create the foundation for long-term partnerships that drive growth across markets.

Key takeaway

International expansion does not need to be complex — with the right logistics infrastructure and partnerships, retailers can unlock global growth while maintaining operational efficiency.