DELIVER Asia 2026 Conference Recordings

Last mile logistics in Scandinavia operates differently from many other parts of Europe.

At DELIVER Asia 2026 in Singapore, Thomas Jensen of Bring explained how consumer preferences in the Nordic region have led to a delivery model built heavily around out-of-home collection points, including parcel lockers and parcel shops.

While many markets continue to prioritise home delivery, Nordic consumers have embraced alternative models that offer flexibility and convenience.

In fact, around 60% of Nordic consumers prefer out-of-home delivery options, significantly higher than in most European markets.

Bring operates one of the largest logistics networks across Scandinavia.

The company manages more than 10,000 parcel lockers and parcel shop locations across Norway, Sweden, Denmark and Finland, enabling customers to collect parcels close to where they live or work.

This dense network allows Bring to maintain fast delivery speeds, with many major Nordic city routes capable of next-day delivery across borders.

For example, parcels can move between cities such as Copenhagen, Oslo and Stockholm within a single day.

This cross-border efficiency is particularly important as e-commerce volumes into Scandinavia continue to grow.

The Nordic market demonstrates how consumer behaviour directly shapes logistics infrastructure.

Unlike markets such as Germany, Belgium or the Netherlands — where home delivery remains dominant — Nordic consumers prefer the flexibility of collecting parcels on their own schedule.

Parcel lockers and parcel shops allow customers to pick up deliveries while commuting, shopping or running errands.

This model reduces failed deliveries and improves operational efficiency across the logistics network.

Despite the broader regional preference for out-of-home delivery, Norway presents a slightly different picture.

Only around 9% of Norwegian consumers currently prefer parcel lockers, which has led Bring to develop hybrid delivery models tailored to local behaviour.

One example is mailbox delivery, where parcels weighing up to five kilograms can be delivered directly to residential mailboxes across the country.

Customers can also use the same system to return items, placing parcels back into the mailbox for collection.

This flexible approach allows logistics networks to adapt to different consumer expectations across the Nordic region.

Bring is also using digital technology to improve delivery accuracy and customer experience.

Since 2021, the company has implemented AI-powered systems that predict precise delivery windows for parcels.

Instead of waiting at home all day, customers receive notifications indicating when deliveries will arrive — whether to a locker, parcel shop or home address.

The company also allows customers to redirect deliveries in transit, enabling parcels to be rerouted to different collection points if plans change.

These features help improve both customer convenience and operational efficiency.

Sustainability is a central part of Bring’s long-term strategy.

The company began experimenting with electric vehicles as early as 1994, and today continues to expand its fleet of low-emission delivery vehicles across Scandinavia.

Key initiatives include:

• 100% electric last mile delivery fleets in several Danish cities
• expanding networks of parcel lockers to reduce delivery mileage
• fossil-free long-haul transport corridors across Nordic countries

Bring aims to achieve net zero emissions by 2030, supported by continued investments in electrification and renewable energy transport systems.

The Nordic logistics market offers an example of how delivery networks evolve alongside consumer expectations.

By prioritising convenience, sustainability and flexible collection options, Bring has built a last mile model that differs significantly from traditional home delivery systems.

As e-commerce volumes grow across Europe, the Nordic approach to out-of-home delivery and locker networks may offer valuable lessons for other markets looking to improve efficiency and sustainability.