From D2C to Retail: Building a Scalable Supply Chain

Anirudh Likhite, Senior Vice President, Supply Chain & Procurement | Pilgrim
THE CHALLENGE OF SCALING BEYOND D2C

For many brands, moving from online to offline retail introduces new complexity.

What works in a D2C model does not always translate into physical retail environments, requiring a rethink of operations, infrastructure, and supply chain strategy.

LEARNING FROM REAL-WORLD MISTAKES

Building a scalable model often comes through trial and error.

Key lessons include understanding how products are packaged, how they perform in different logistics environments, and how well they are prepared for retail shelf requirements.

INVENTORY AND POSITIONING MATTER

One of the most critical factors in scaling is inventory placement.

Ensuring the right products are in the right location at the right time directly impacts service levels, efficiency, and customer satisfaction.

NO ONE-SIZE-FITS-ALL LOGISTICS MODEL

Logistics strategies must be tailored.

Different channels require different partners, and businesses must build a flexible network of providers rather than relying on a single solution.

THE VALUE OF DIVERSE INDUSTRY INSIGHTS

DELIVER Asia brings together a wide range of perspectives.

From AI-driven innovation to re-commerce trends, the diversity of conversations provides valuable insights that help businesses stay ahead of the curve.

BUILDING A RESILIENT FUTURE

Ultimately, success comes from learning early and building resilience into the supply chain.

By addressing challenges upfront, businesses can scale more efficiently and avoid costly mistakes as they grow.

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