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AI-Enabled Retail: Fairprice Group and the Power of Data
As one of Singapore’s most complex and high-volume retailers, FairPrice Group has been on a journey to becoming AI-ready by first transforming its customer data foundations. Karen will share how FairPrice Group transformed disconnected customer data into a single “golden customer profile”, creating the intelligence layer required to scale AI across the retail business.
Rather than treating personalisation as a destination, this keynote reframes it as a continuous journey, balancing ROI, ROE, and ROF while scaling AI responsibly across channels with the consumer in mind. For retail and supply chain leaders navigating omnichannel complexity, this session offers practical insight into how strong data, not hype, is what ultimately unlocks AI’s impact at scale.
Rather than treating personalisation as a destination, this keynote reframes it as a continuous journey, balancing ROI, ROE, and ROF while scaling AI responsibly across channels with the consumer in mind. For retail and supply chain leaders navigating omnichannel complexity, this session offers practical insight into how strong data, not hype, is what ultimately unlocks AI’s impact at scale.
