Introduction: AI Is Coming for Ecommerce Logistics

In his session at DELIVER Europe 2025, Parcel Perform CEO Arne Jeroschewski delivered a compelling analysis of how AI is set to disrupt ecommerce logistics. As ecommerce transitions into AI commerce, the rules of engagement for retailers are being rewritten — and fast.

From Choice to Chaos: AI as the Ecommerce Simplifier

While ecommerce gave consumers unprecedented choice, it also brought complexity. Shoppers today face an overwhelming array of options, delivery windows, and confusing pricing. AI, says Jeroschewski, will cut through this complexity by simplifying decisions, offering real-time recommendations, and streamlining checkout — often invisibly.

AI Commerce Will Be the Default — Sooner Than You Think

Unlike the slow evolution of ecommerce over two decades, AI commerce is accelerating rapidly. Forecasts suggest AI-led buying decisions could dominate within five years. This means traditional ecommerce models — based on loyalty and funnel marketing — may quickly become obsolete.

What Matters in AI Commerce

In an AI-driven world, every purchase becomes hyper-rational. Shoppers won’t browse — they’ll be handed optimised decisions by AI agents. To win, merchants must focus on three things:

• Product fit: Specifications that match exact consumer needs.

• Price: Transparent and competitive pricing is essential.

• Delivery experience: Flawless, fast and reliable — or risk exclusion.

Even small gaps, like vague delivery timeframes or hidden return policies, can remove a merchant from consideration entirely.

Delivery is the New Battleground

Post-purchase experience is no longer just a loyalty metric — it’s now a filter for future visibility. AI will crawl and assess all customer reviews, carrier performance, and delivery reliability. Retailers must ensure that operations, carriers and support systems are airtight.

A New Operational Reality

The implications extend to operations. Jeroschewski warns that ecommerce businesses must:

• Eliminate silos and unify tech stacks.

• Embrace data transparency for expected delivery dates.

• Streamline fulfilment and warehouse processing.

• Rethink return processes and carrier performance monitoring.

The AI won’t guess — it will evaluate. And it won’t be forgiving.

Parcel Perform’s AI-First Approach

Parcel Perform, as Jeroschewski outlined, is already building for this future. With AI-first data structures, proactive exception handling, and integrated decision intelligence dashboards, they aim to help retailers anticipate — not just react to — ecommerce shifts.

Their tools span expected delivery date optimisation, post-purchase engagement, and performance benchmarking — providing merchants with both visibility and agility.

Final Thoughts

AI isn’t the future — it’s already reshaping the commerce experience. Businesses that optimise for visibility, delivery, and operational efficiency will survive and thrive. Those who wait may find themselves invisible.