Fashion and lifestyle brands today face a paradox: global demand is growing, but the complexity of international expansion—from customs to returns—can slow momentum. At DELIVER Europe 2025, Erik Janssen Steenberg, Director of Business Development at Bleckmann, unveiled a breakthrough solution: Global Bridge, a service that enables brands to expand across borders with a single integration—no upfront investment, no inventory risk, and full visibility.

From Factory to Doorstep—and Back Again

Bleckmann’s offering covers the entire fulfilment lifecycle. From pick-up at the factory in Asia, Europe or Africa to cross-border customs clearance, to local fulfilment, returns processing, and even repairs or refurbishment—the company eliminates logistical friction. Returns don’t end up in landfills but are restored for resale in local markets.

The Marketplace Advantage: Powered by Data & AI

Bleckmann's Global Bridge now connects brands to over 450 platforms like Nordstrom, Macy’s, Zalando, and Rakuten. This isn’t just about integrations—it’s about influence. Bleckmann’s existing contracts and platform relationships mean brands can bypass traditional gatekeeping and reach top-tier platforms instantly.

Through the MIT-powered AI engine, Bleckmann analyses data across climate, culture, and sales behaviour to determine which product will perform best on which platform—down to SKU, price, and timing.

Transparent, Risk-Free Growth

The value proposition is simple:

• No onboarding costs – Bleckmann already has the contracts.

• No integration headaches – One link connects you to hundreds of platforms.

• Pay-as-you-sell model – Pricing is simplified into three transparent fees: pick, pack & ship, and platform.

• Centralised inventory – Sell across regions with full control and visibility.

• Speed to market – Launch on multiple platforms in under 14 days.

A Trusted Growth Partner

Bleckmann’s fashion-exclusive focus sets it apart. Their long-standing partnership with Gymshark exemplifies their “partner, not supplier” ethos—offering cultural alignment, operational excellence, and end-to-end scalability.

As the fashion sector shifts toward marketplace-driven models, Bleckmann is already several steps ahead—turning logistics complexity into competitive advantage.

“We don’t want to be part of the problem. We want to be part of the solution,” says Erik.