In the age of global digital commerce, delivery performance and returns handling can make or break a brand’s customer experience. At DELIVER Europe 2025, Rossignol and ShippyPro shared how their partnership redefined international fulfilment with automation, data intelligence, and rapid integration.

A Premium Brand With Digital Ambitions

As a legendary name in mountain sports, Rossignol is known for high-performance gear across skiing, trail running, and more. But transitioning that premium in-store experience into a digital one required more than sleek UX. It required logistics excellence.

“Whether it’s a trail-running shoe or an alpine ski boot, our products are technical and require expert guidance. We wanted to bring that same level of value to the online experience,” said Enrico Ruzza, Digital Product Owner at Rossignol.

To do that, Rossignol launched a rapid digital expansion:

• Replatformed its websites to Salesforce Commerce Cloud (July 2023)

• Expanded to 3 marketplaces (Zalando, Amazon, VP)

• Deployed automated returns across 6 core markets

• Added pickup bookings to return workflows

In 2024 alone, Rossignol generated over 12,000 return labels via ShippyPro and extended its delivery footprint across 30+ countries.

Simplifying Returns, Cutting Costs

Prior to ShippyPro, returns labels were manually handled by Rossignol’s customer care team. Through seamless API integration and plug-and-play carrier onboarding, ShippyPro removed that burden. The result?

• 15% reduction in customer service requests

• 50% reduction in carrier integration costs

• Faster time-to-market for new logistics features

“We use the same integration model across our ecommerce and marketplace channels, making expansion incredibly efficient,” said Ruzza.

Enter the Optimizer: Shipping Intelligence at Work

In the second half of the session, Francesco Borghi, CEO of ShippyPro, introduced the company's latest innovation: Optimizer.

Optimizer is a new platform that visualises delivery data in real-time—by city, zip code, carrier or lane—and reveals the root cause of exceptions, delays, or excessive costs. After two years of R&D, it now provides:

• 30% savings on shipping spend

• 35% fewer shipment exceptions

• 10x increase in reactivity to logistics issues

Brands can filter performance by country, carrier, or warehouse—and drill into delivery failures with clarity and speed.

“The tool is visual, intuitive, and requires no technical skills to extract insights,” Borghi noted. “It turns opaque shipping data into actionable intelligence.”

Looking Ahead

Rossignol’s next milestones include integrating pickup-point selection into checkout and deploying a full omnichannel returns model by 2026—where physical stores can process ecommerce returns, creating a seamless customer journey.

With ShippyPro as a scalable logistics partner, Rossignol is bridging technology, sustainability, and service—helping adventurers everywhere enjoy the journey, from trail to doorstep and back again.