At DELIVER Europe, nShift took the stage to share how intelligent delivery management is redefining retail performance. With high-profile clients such as Superdry, Harvey Nichols and Quiz Clothing, their case-driven discussion unveiled how delivery isn't just logistics — it's a strategic advantage.

Superdry: Simplifying Complexity at Scale

With a sprawling global carrier network, Superdry faced increasing challenges in carrier coordination. nShift helped them streamline by applying intelligent rules for carrier selection, label generation, and depot logic — turning a manually intensive process into a scalable engine.

Key takeaways:

• Multi-carrier management with automation

• Real-time delivery tracking

• Enhanced WISMO (Where Is My Order?) response times

• Boost in operational efficiency and customer confidence

Harvey Nichols: Luxury Demands Precision

Luxury customers expect flawless service — anything less risks reputational damage. Harvey Nichols relied on nShift’s near-100% uptime and robust integration to maintain a premium delivery experience.

Highlights include:

• High availability platform to avoid disruption

• Consistent performance for high-value orders

• Strong alignment with brand reputation

Quiz Clothing: Enabling Customer Choice and Green Options

Fashion retailer Quiz needed flexibility and transparency — both for outbound delivery and returns. nShift’s platform empowered customers to:

• Choose their preferred carrier (DPD, Royal Mail, green options, etc.)

• Understand carbon impact at checkout

• Track returns in real time

• Communicate easily with customer service

This significantly reduced customer service overhead — by up to 50% in some cases — and drove re-engagement through strategic communications.

AI and Data: The Next Frontier

Jonathan Hales emphasised that data ownership is power. With AI gaining traction, retailers who leverage their delivery data will win:

• Predictive delivery ETAs

• Proactive customer notifications

• Personalised checkout experiences

• Dynamic selection of the most efficient carriers

AI is also poised to accelerate integration of new carriers, enhance returns experiences, and support sustainable delivery models.

Returns: From Pain Point to Retention Strategy

Returns are often seen as a cost centre — but nShift reframes them as a brand loyalty opportunity.

• Make returns effortless

• Issue refunds fast

• Maintain transparency

• Avoid damaging trust

A frictionless return can turn a one-time buyer into a long-term customer.

Sustainability: Driving the Green Revolution

As consumers — especially younger generations — demand more responsible practices, nShift ensures delivery operations reflect these values.

• Carbon reporting at checkout

• Green service options

• Support for EVs, micro-carriers, and city logistics

• Empowering retailers to track, report, and promote sustainability

Sustainability isn’t a bolt-on — it’s integral to customer choice and future competitiveness.

Future-Proofing for Peak

From Black Friday to sudden viral trends, scalability matters.
nShift’s AWS-based infrastructure is designed to absorb peak traffic without delay.

• Microsecond responses

• Zero queuing during checkout

• Global availability

This protects both revenue and customer experience during critical sales surges.

Final Takeaways

As Thomas Bailey noted, “Delivery is no longer the end of the sale — it’s the beginning of a relationship.”
Retailers that treat delivery as a differentiator can reduce costs, enhance experience, and build stronger customer loyalty.

Key themes:

• Delivery as a strategic advantage

• AI and data ownership

• Sustainable, green logistics

• Personalised and proactive customer experiences

• Scalable infrastructure for peak moments

• Returns as a trust builder, not a loss