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04 Jun 2025

Transforming Parcel Claims: Seven Senders’ AI Approach to Ecommerce Efficiency

Thomas Hagemann, CEO & Co-Founder, Seven Senders | Lorenzo Fossati, Head of Product, Seven Senders

At DELIVER Europe, Thomas Hagemann and Lorenzo Fossati of Seven Senders took to the stage to reveal Clain.me, an AI-powered service designed to remove the complexity from parcel claim management. While cross-border logistics has always been a core strength for Seven Senders, this session highlighted how technology is now taking centre stage in enhancing post-purchase experiences.

The Problem: Complex, Fragmented Claims Across Carriers

In European ecommerce, 3 out of every 1,000 parcels experience an issue — usually delay, loss, or damage. Yet for retailers, half of these are false alarms that self-resolve. The other half? They’re real and require time-consuming and highly fragmented claim processes with carriers across borders, languages, and systems.

Hagemann emphasised the financial impact: for 1 million shipments, you could be looking at €150,000 in recoverable losses annually, assuming a €100 average order value.

The Solution: Automation Meets Accountability

Claim.me acts as a digital middle layer — a single portal where ecommerce brands can log, track, and resolve claims without ever needing to directly handle carrier disputes again. Features include:

  • Pre-filled Declarations of Recipient for missing parcels

  • Full integration with Freshdesk, Zendesk, and Salesforce

  • Language localisation and carrier-specific logic

  • Centralised visibility over claims and reimbursements

This isn’t a traditional BPO outsourcing model. It’s tech-first, supported by a human team that follows through with carriers.

Results from the Thomann Case

Thomann, one of Europe’s largest musical instrument retailers, now processes 20,000+ claims a year through Claim.me. According to Seven Senders:

  • Claim-related CS workload dropped by 70–95%

  • Average claim success rate improved by 8 percentage points

  • Transparent KPIs show exactly where issues occur by region or carrier

These improvements have allowed Thomann to focus their customer service resources on value-add queries — not carrier disputes.

AI-Driven Future: Claim Agents Are Coming

In the final segment, Hagemann shared a prototype of AI agent systems. The concept:

  • A customer chats with a shop bot

  • The bot routes the claim to the Claim.me AI agent

  • Tracking data is parsed, the issue is identified

  • The required documents (like a DR) are generated and signed digitally

  • Resolution steps are communicated, all without human interaction

This future is just “months away,” and Hagemann believes it will become the norm in post-purchase CS.

A Data-Rich Opportunity

From a content perspective, this session was packed with visual asset potential:

  • Pie charts on claim issue types

  • Graphs showing time savings pre- and post-automation

  • Maps of cross-border claim flows

  • A digital process flow diagram for the new AI-based claim journey

Conclusion

Parcel claims are no longer a cost centre. With tools like Claim.me, they become a space for efficiency, customer satisfaction, and bottom-line recovery. As ecommerce scales, retailers can’t afford to ignore this low-hanging fruit.

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