Transforming Parcel Claims: Seven Senders’ AI Approach to Ecommerce Efficiency
At DELIVER Europe, Thomas Hagemann and Lorenzo Fossati of Seven Senders took to the stage to reveal Clain.me, an AI-powered service designed to remove the complexity from parcel claim management. While cross-border logistics has always been a core strength for Seven Senders, this session highlighted how technology is now taking centre stage in enhancing post-purchase experiences.
The Problem: Complex, Fragmented Claims Across Carriers
In European ecommerce, 3 out of every 1,000 parcels experience an issue — usually delay, loss, or damage. Yet for retailers, half of these are false alarms that self-resolve. The other half? They’re real and require time-consuming and highly fragmented claim processes with carriers across borders, languages, and systems.
Hagemann emphasised the financial impact: for 1 million shipments, you could be looking at €150,000 in recoverable losses annually, assuming a €100 average order value.
The Solution: Automation Meets Accountability
Claim.me acts as a digital middle layer — a single portal where ecommerce brands can log, track, and resolve claims without ever needing to directly handle carrier disputes again. Features include:
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Pre-filled Declarations of Recipient for missing parcels
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Full integration with Freshdesk, Zendesk, and Salesforce
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Language localisation and carrier-specific logic
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Centralised visibility over claims and reimbursements
This isn’t a traditional BPO outsourcing model. It’s tech-first, supported by a human team that follows through with carriers.
Results from the Thomann Case
Thomann, one of Europe’s largest musical instrument retailers, now processes 20,000+ claims a year through Claim.me. According to Seven Senders:
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Claim-related CS workload dropped by 70–95%
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Average claim success rate improved by 8 percentage points
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Transparent KPIs show exactly where issues occur by region or carrier
These improvements have allowed Thomann to focus their customer service resources on value-add queries — not carrier disputes.
AI-Driven Future: Claim Agents Are Coming
In the final segment, Hagemann shared a prototype of AI agent systems. The concept:
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A customer chats with a shop bot
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The bot routes the claim to the Claim.me AI agent
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Tracking data is parsed, the issue is identified
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The required documents (like a DR) are generated and signed digitally
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Resolution steps are communicated, all without human interaction
This future is just “months away,” and Hagemann believes it will become the norm in post-purchase CS.
A Data-Rich Opportunity
From a content perspective, this session was packed with visual asset potential:
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Pie charts on claim issue types
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Graphs showing time savings pre- and post-automation
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Maps of cross-border claim flows
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A digital process flow diagram for the new AI-based claim journey
Conclusion
Parcel claims are no longer a cost centre. With tools like Claim.me, they become a space for efficiency, customer satisfaction, and bottom-line recovery. As ecommerce scales, retailers can’t afford to ignore this low-hanging fruit.