BESTSELLER is building a scalable, multibrand omni‑channel foundation that transforms how its stores fulfill online demand across Europe. In this session, Jeannette from BESTSELLER and Mark from fulfillmenttools share how ship‑from‑store was rolled out in five countries, how store operations adapted, and why the initiative has become a strategic pillar - driving faster delivery times and significantly reducing order cancellations across multiple brands. They’ll highlight how the fulfillmenttools Order Management System empowers business teams, enables repeatable rollouts, and sets the baseline for expanding omni‑channel capabilities into new markets, brands, and channels.