Trade buyers are years ahead of mainstream consumers on delivery expectations because, for them, a missed delivery has a direct financial cost. Alistair McAuley, Founder & CEO of TradeKart, joins Marion Hatt, Head of Uber Direct France, to share how TradeKart treats delivery as a go-to-market proposition, not a logistics upgrade. They will also discuss what every retail leader should learn from a customer base that’s already demanding what mainstream retail will be expected to deliver next.