In a retail world where customer experience defines success, MediaMarktSaturn is re-engineering its supply chain from the customer backwards. This presentation explores how customer requirements, both from end-consumers and vendor partners, have become the foundation for designing a new pan-European omni-channel network.
We will share how MediaMarktSaturn is translating millions of deliveries and return journeys into actionable design parameters: speed, convenience, sustainability, and service differentiation. 
The result is a multi-layered European network that integrates automated Omni Distribution Centers, vendor-direct flows, and urban fulfilment hubs, all orchestrated through a digital spine that connects partners and customers in real time.