As retail redefines itself in a digital-first world, the store can no longer be a static environment. It must become intelligent, responsive and experience-led. 
In this session, Ariel Haroush is joined by Marcus Tengler, Vice President Real Estate and Store Concepts at MediaMarktSaturn, for a discussion on how physical retail is being reimagined as a dynamic media and engagement platform. At the heart of the conversation is MediaMarktSaturn’s “Space as a Service” model, and how more modular, responsive store environments are opening up new possibilities for brands to connect with consumers in more impactful ways.