Oatly has never been in the business of blending in. With bold branding, strong opinions and products that win on taste, it has challenged the rules of the food industry while keeping sustainability at the centre of its strategy.
In this session, Erin will explore how Oatly uses creativity, cultural relevance and commercial focus to build a brand that connects with consumers, stands out in a crowded market and helps shape a more sustainable future for food. From brand storytelling and innovation to building loyalty in an increasingly competitive category, this is a conversation about how purpose-led businesses can drive both relevance and real commercial impact.