For Emma – The Sleep Company, evolving from a digital-first disruptor into a €1bn+ global omnichannel brand required more than operational scaling. The leadership models that once fuelled rapid growth must evolve to match the demands of the next stage. It demands a fundamental shift in how leaders think, align and execute across increasing complexity. This session offers a candid look at what it truly takes to lead the next chapter of growth without losing the entrepreneurial edge that made success possible in the first place.

We will share the inflection points Emma faced when moving beyond a pure D2C model, how complexity multiplies in an omnichannel environment, why AI must act as an amplifier of your existing operating model rather than the strategy itself, and the leadership behaviours required to scale sustainably.