Keynote: The "OG of Recommerce": How eBay Keeps Reinventing the Circular Economy
eBay is the original pioneer of the circular economy, but in a market crowded with fast-fashion giants and agile new challengers, legacy alone isn't enough to stay #1. Maintaining a lead in 2026 requires a high-speed reinvention of how the world shops and sells.
Kirsty Keoghan, General Manager Fashion & Luxury EU joins us to explore how the original recommerce pioneer continues to evolve its platform, operations, and partnerships to power the next generation of circular trade.
We will unpack the operational engine behind eBay’s success, from removing selling fees to unlock millions of new consumer sellers, to building turnkey resale solutions that enable global brands to launch scalable circular programmes. By removing resale barriers from its platform, eBay continues to redefine how circular commerce operates at scale.


