Walk the floor at DELIVER and you'll hear endless talk about the last mile: agentic AI for delivery, out-of-home networks, ship-from-store, returns orchestration, and last-mile M&A.

Almost no one is talking about the first mile, even though retailers sourcing from Asia are often unknowingly losing the most money there.

Bookings shift, containers sit, freight costs balloon, predictive ETAs keep drifting, and OTIF targets slip long before goods ever reach a European DC, let alone a doorstep.

In this roundtable, we'll flip the lens to the other end of the chain: why first-mile visibility breaks down, how it shows up in freight spend and on-time performance, and what leading retailers are doing to take control of their Asia-to-Europe flows.

Join the discussion: get practical, retailer-tested ways to spot early first-mile issues, reduce avoidable freight spend, and protect OTIF. Bring one real example from your Asia-to-Europe flows and leave with a clearer playbook for what to change next.

Registrations are open on a first-come first-served basis to all retailers participating in DELIVER Europe.