Every logistics operator is being asked to move parcels faster and cheaper. Both are becoming commoditised. The operators creating differentiation are increasingly doing it in the services around the parcel: landed cost visibility, compliance support, returns management, and customer experience are often enabled through technology partnerships rather than built in-house. Some believe logistics providers should remain operational specialists, while others see new sources of commercial value beyond just transportation. The question for the room: where should logistics providers create value over the next five years?

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