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Roundtable: From Checkout to Delivery: How Order Orchestration Redesigns Fulfillment

03 Jun 2026
Networking Area

As customer expectations continue to rise and fulfilment networks grow in complexity, order orchestration is becoming a critical performance lever for retailers. This roundtable will explore how D2C Players can actively steer consumer’s fulfillment choices and preferences to boost profitability while enhancing the overall shopping experience.

Key topics include: order orchestration, checkout experience, fulfilment optimization, delivery promise accuracy, carrier selection, omnichannel complexity, cost control and customer experience.

Registrations are open on a first-come first-served basis to all retailers participating in DELIVER Europe.

Chairperson
Marco Prino, D2C Supply Chain Director Europe & APMEA - Electrolux
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