For Stuart Foster, Managing Director APAC at Asendia, DELIVER Europe continues to increase in quality and international relevance.

Speaking at DELIVER Europe 2026, Stuart reflected on almost 10 years of attending the event. Over that time, he has seen the show evolve, with the quality of conversations, buyers and sellers becoming stronger year after year.

This year, he also noticed a broader international mix. While DELIVER Europe remains a key meeting point for the European ecommerce market, Stuart highlighted growing participation from outside Europe, including conversations with companies from China, India, Turkey and Korea.

For Asendia, that global reach matters. The company supports ecommerce clients with delivery and returns solutions across different markets, including home delivery, out-of-home delivery, postal and commercial services.

Stuart explained that many buyers are now looking for a complete solution and a full delivery experience, from outbound delivery through to returns. That makes DELIVER Europe a valuable environment for understanding what buyers need and showing how Asendia can support international ecommerce growth.

His message to other sellers and solution providers is clear: if you are not at DELIVER Europe, you may be missing a valuable business opportunity.