Thijs Boots, Chief Sales Officer at CIRRO, arrived at DELIVER Europe 2025 with a major announcement: the company has officially launched its own last mile delivery network — and chose DELIVER as the platform to showcase it.

“This is our first year presenting our own delivery network,” said Boots. “Before, we relied on third-party carriers in-country. Now, we’re proudly operating the last mile ourselves.”

A STRATEGIC SHIFT FOR CIRRO

CIRRO has long been known for its capabilities in cross-border e-commerce delivery, fulfilment, and parcel services. But the move to operate the final leg of delivery marks a pivotal evolution in its offering — promising greater control, enhanced visibility, and improved performance for its clients.

DELIVER: THE RIGHT PLATFORM FOR BIG NEWS

Boots sees DELIVER Europe as more than just a trade event. “We’ve been attending for six, maybe seven years. This event just keeps getting better,” he said. “The lead quality is higher than ever, the matchmaking is precise, and you get direct access to the decision-makers you need.”

In 2025, CIRRO expanded its on-site team significantly — more than doubling its presence compared to the previous year. The result? A flood of one-to-one meetings, high-quality conversations, and serious commercial traction.

FACE-TO-FACE MEETINGS THAT DRIVE GROWTH

“You can try LinkedIn. You can call or email. But nothing replaces sitting face-to-face with the right people,” Boots noted. “At DELIVER, you finally get the response you’ve been chasing.”

As CIRRO eyes a return to the US market, events like DELIVER are proving invaluable — not only for visibility, but also for accelerating international business relationships.

DELIVER: CIRRO’S EVENT OF THE YEAR

“This is our leading event of the year,” Boots concluded. “No doubt.”