For Charles Lu, Head of Business Development at CIRRO, DELIVER Europe stands out for the quality and seniority of its conversations.

Speaking at DELIVER Europe 2026, Charles explained how CIRRO supports cross-border ecommerce sellers and retailers with omnichannel fulfilment and last mile carrier shipment services, helping businesses scale globally.

For CIRRO, the event creates valuable access to retailers and brands that are actively exploring fulfilment and 3PL partnerships. Charles highlighted that many of the conversations at DELIVER Europe were with decision-makers who had their own budgets and were looking to make partner selection decisions within the next three to six months.

Having attended DELIVER five times, Charles described this year’s conversations as particularly strong and beyond expectations. For a fulfilment provider, that level of buyer intent and seniority makes the event an effective place to build relationships and enter future selection processes.

He also encouraged retailers to attend DELIVER Europe to meet service providers, speak with industry peers and understand the latest trends across fulfilment, logistics and ecommerce operations.

For Charles, the event helps create a stronger community where retailers, brands and vendors can learn from each other and grow together.