Oliwia Guziel, Head of Last Mile Delivery for Decathlon Czech Republic, brought a strategic mindset and a fresh perspective to DELIVER Europe 2025. With a background in warehousing and fulfilment, and now leading last mile strategy, Guziel offered candid reflections on why collaboration — not crisis management — is the real unlock for operational excellence.

“This is my first DELIVER conference, and I feel lucky to be here for the 10th anniversary,” she said. “It’s really valuable for last mile delivery and eCommerce leaders — much more so than other conferences I’ve attended.”

What stood out for Guziel was the depth of content and the relevance of every session. From panels to keynote speeches, the experience was packed with strategic insight — not just tactical talk.

“Literally every panel and talk was interesting. I had a hard time choosing which one to go to,” she noted. “These are my daily topics — and the quality was incredible.”

ANTICIPATE TOGETHER, NOT JUST REACT

In her role overseeing the final leg of the retail experience, Guziel knows that last mile delivery is where customer expectations meet operational complexity. Her takeaway? That it all starts with human collaboration — not just systems or tools.

“Collaboration is the key to breaking the silos,” she said. “But to collaborate, we have to communicate — and we have to bring people together before things break.”

Rather than waiting until frustration sets in or problems surface, she advocates for proactive cross-functional alignment.

“Bring people together beyond the crisis. When you anticipate together, you see opportunities together — and you create future goals.”

A COMMUNITY THAT THINKS STRATEGICALLY

Reflecting on the opening keynote stage, Guziel praised the inspirational, big-picture tone that framed the conference.

“Those first day speeches were incredibly inspiring. They weren’t just about operations — they were about vision,” she said.

In a logistics environment that often leans heavily on solving immediate problems, DELIVER offered her a rare space to zoom out and connect with peers on where the industry is headed, not just where it hurts.