For Radharaman Jha, VP Supply Chain at Flaconi, sustainability should not be treated as an optional initiative or a secondary KPI.

Speaking at DELIVER Europe 2026, Radharaman explained that Flaconi is a fast-growing beauty ecommerce company operating across 12+ countries and working with more than 1,000 brands. In that context, supply chain decisions have a direct role to play in how the business serves customers and manages its wider impact.

His key message from the event’s sustainability discussion was that sustainability needs to sit at the centre of business operations. It should not be isolated from day-to-day decision-making. Instead, it should be embedded into the way companies think about growth, delivery, customer experience and long-term resilience.

Radharaman also reflected on the value of attending DELIVER Europe for the first time. He highlighted the breadth of industries represented, from FMCG and ecommerce to retail, as well as the wide range of vendors covering first mile, middle mile, last mile, post-purchase experience and claims.

For him, that end-to-end view is what makes the event valuable. DELIVER Europe brings together senior leaders, practical solutions and relevant industry conversations in one place.

His message to retailers is simple: if you want to improve delivery and impress your customers, DELIVER Europe is a place to be.