Benedicte Darrieu, Director of Marketing for Continental Europe at GXO, came to DELIVER Europe 2025 with a clear mission: boost GXO’s brand visibility and forge new commercial relationships across the continent.

“It’s been an amazing event so far,” she said. “Our team came with high expectations — and they’ve absolutely been met.”

CREATING A PAN-EUROPEAN PRESENCE

As a relatively new brand in the logistics space, GXO is focused on solidifying its pan-European presence — and DELIVER offered the perfect platform.

“We’re present across all the major markets in Europe,” Darrieu explained. “But events like this are critical for helping people truly understand who we are and what we offer.”

With a large team onsite, GXO used the opportunity to introduce itself to prospective partners, showcase its services, and reinforce its commitment to tailored logistics solutions.

FROM CURATED MATCHMAKING TO REAL RELATIONSHIPS

Darrieu praised the event’s matchmaking process, which enabled the team to focus their time on meaningful conversations.

“We had great one-to-one meetings — well-prepared, well-matched, and with real commercial value,” she noted.

She also shared that customers responded positively to the experience.

“The pre-selection worked really well. Our meetings weren’t random — they were targeted and productive.”

BRAND BUILDING THROUGH ENGAGEMENT

Visibility doesn’t just come from logos — it’s built through conversation and presence. For GXO, that included a standout Vision Stage session, alongside face-to-face networking throughout the venue.

“It’s about creating long-lasting connections,” said Darrieu. “Not just showing up — but showing people what we stand for.”

With DELIVER offering a high-impact environment for both awareness and relationship-building, GXO continues to accelerate its European growth story.